Why Video Improves Overall Corporate Effectiveness

In today's fast-paced digital age, effective communication within organisations is paramount. Finding innovative ways to foster collaboration and streamline operations has become a top priority especially in large infrastructure projects with global workforce and supply chains.

Video Improves Company Communication

At Mendip Media we know this because increasingly video in the nuclear infrastructure projects we're supporting has moved from the periphery of internal communications to being a key asset for managers to talk to their teams.

But is video actually more cost effective as a communications tool than internal face-to-face events, training or recruitment days? Does it replace other forms of communication like internal magazines, posters or group emails?

Kier Starmer Filmed With Hinkley Point C Workforce

Enhancing Collaboration and Connectivity

As a matter of course, most large businesses operating with teams in geographically diverse locations use video conferencing as an integrated communications channel. Collaborating on one of the many video connectivity apps like Zoom or Microsoft Teams allows seamless interaction for conducting virtual meetings, hosting training sessions and sharing project updates. This enhanced connectivity fosters stronger relationships among team members, leading to improved knowledge transfer.

And video communication adds a personal touch to interactions, enabling participants to pick up on non-verbal cues such as facial expressions and body language. This aspect of communication is often lost in traditional text-based exchanges or audio-only calls.

By facilitating more meaningful and authentic interactions, video conferencing cultivates a sense of belonging and camaraderie within the organisation, boosting employee morale and engagement.

Video Improves Productivity

In many organisations, communication can become fragmented across various channels such as emails, instant messages and phone calls, leading to information overload and confusion. Internal video communication offers a centralised platform where all communication and collaboration activities can take place, eliminating the need to juggle multiple tools and systems.

And by embracing video as a functional tool for remote working, sharing leadership messages, training and job insights, infrastructure projects can reduce costs associated with replicating meetings, hiring venues and maintaining physical office spaces.

Improving Training and Development Efforts

Effective training and development are essential for employee growth and organisational success.

Whether it's onboarding new hires, conducting skills workshops or delivering compliance training, video communication platforms enable large and complex projects to deliver engaging and interactive learning experiences. With features such as screen sharing, virtual whiteboards, and breakout rooms, trainers can create immersive training sessions that cater to diverse learning styles and preferences.

Connect With Colleagues With Video Conferencing

Additionally, by leveraging recorded video content, employees can revisit training materials as needed, reinforcing learning objectives and retaining information more effectively. This accessibility and flexibility not only enhance the effectiveness of training programmes but also reduce the time and resources required to administer them, resulting in tangible cost savings for the organisation.

Leveraging Analytics for Continuous Improvement

One of the key advantages of video is the ability to control content from the centre and capture valuable data and insights regarding communication and internal collaboration patterns. By leveraging analytics tools integrated into video platforms, businesses can gain a deeper understanding of how employees interact and engage with each other.

Analytics data can provide insights into meeting attendance, engagement levels and content consumption, enabling project managers to identify areas for improvement and optimise their communication strategies accordingly. In addition, for projects with stringent external regulation, for example companies working in nuclear, this data provides supporting evidence of dealing with issues and tackling compliance.

Video Connects Global Workforce

Summary

Internal video communication has emerged as a powerful tool for enhancing organisational efficiency and reducing costs in today's workplace.

By fostering collaboration, streamlining communication channels, facilitating remote work and improving training efforts, video platforms enable businesses to operate more effectively in an increasingly connected world.

At Mendip Media we are seeing large infrastructure projects transform how they communicate their operations both to an internal and external audience by leveraging the capabilities of video and social media within the organisational framework. This is leading to improved productivity and financial savings.

By embracing video communications, businesses are unlocking new opportunities for innovation, productivity and cost savings to drive sustainable growth and success in the digital age.